Individual Giving Experience Manager

Closed: 18 August 2015
Fundraising Individual Giving

Sorry, this vacancy is now closed and applications can’t be submitted!

  • Salary 31,000 - 35,505
  • Location London, Greater London (On-site)
  • Job Type Permanent
  • Sectors Environment
  • Job Reference :

Starting salary: £31,000

Maximum salary: £35,505

Contract: Permanent

Location: London

Hours per week: 35 (full time)

Closing date: 18 August 9am

Interview date: 24 August

Seen our bee ads on the trains? Planted seeds from your Bee Saver Kit? You could now become a part of the team behind our fantastic bees fundraising campaign as we are looking for a Supporter Experience Manager to join Friends of the Earth’s Individual Giving Team.

We seek a confident fundraiser, with a solid grasp of supporter motivations, and strong managerial, budgeting, planning and analytical skills. We want a person who has enthusiasm to learn and develop and someone who is willing to share learning across the team.

Purpose of the Role

This is a great opportunity to develop your abilities in a vibrant fundraising team. The Supporter Experience Manager is responsible for managing the supporter development programme. They lead the development and implementation of its strategy in order to maximise the value of our existing supporters, integrating and improving our supporter journeys and supporter experience.

We have a renewed focus on donor retention and the successful candidate will play a central role in driving this area of work. This role will also involve working closely with the Supporter Insight Team to prioritise data analysis and testing across the supporter development programme.

Main Responsibilities

  • Manage the Supporter Experience programme, ensuring the portfolio meets its aims to retain and develop donors
  • Lead on producing annual Supporter Experience plans, setting realistic budgets and working towards ambitious targets. Reforecast throughout the year to reflect performance to date.
  • To help plan, implement and measure supporter journeys
  • Project sponsor all Supporter Experience activities, ensuring each is to schedule and meets budgeted income and expenditure
  • Ensure all regular reports and end of campaign reviews fulfil reporting needs and are completed accurately and timely.
  • Lead on identifying and implementing any actions or opportunities highlighted by reviews and reports
  • Line manage two Individual Giving Officers
  • Regularly review analysis and research needs, prioritise and oversee completion of analysis work to inform improvements within the Supporter Experience programme.
  • Forge and maintain working relationships with Fundraising teams and other teams/areas across the organisation to improve the effectiveness of the Supporter Experience programme.

Key Skills and Attributes

  • Experience in leading and delivering direct marketing campaigns from start to finish, ideally including telemarketing, mailings, and digital platforms.
  • Experience working with a fundraising database.
  • Very good understanding of developing strong creative working with internal and external suppliers.
  • Highly numerate and good understanding of analysing and interpreting results.
  • Excellent written and oral communication skills

Desirable

  • Experience using Google Analytics
  • Experience of key word analytics
  • Knowledge and experience of managing social media campaigns

About the team

This role is in the Individual Giving team, which sits within the Supporter Gifts & Engagement Department. The Individual Giving team raises over 85% of Friends of the Earth’s income through a variety of supporter recruitment and experience initiatives.

The IG team consists of seven staff;

  • Individual Giving Manager
  • Individual Giving Recruitment Manager
  • Individual Giving Experience Manager
  • 4 Individual Giving Officers

Our programme covers a diverse range of activities and techniques. This includes DRTV, direct mail, telemarketing, inserts, online, mobile and retention techniques (including magazines, emails, and campaign actions). We work on these activities as standalone projects as well contributing fundraising expertise to organisation-wide campaigns such as The Bee Cause and our Stop Fracking work.

Each Individual Giving Officer manages a selection of projects, rotating many on an annual basis as agreed across the team. The Supporter Experience Manager and Supporter Recruitment Manager each line-manage two Officers, and ‘project-sponsor’ all activity that falls within their programme.

What we offer

  • Generous holiday allowance and pension scheme – with up to 7% employer contribution
  • Life assurance scheme
  • Loans - for season ticket, bicycle and personal development
  • Childcare vouchers
  • Flexible working e.g. reduced hours, working from different offices, job sharing - agreed with managers on a case by case basis
  • Removal expenses - agreed on a case by case basis
  • Employee Assistance Programme - free and confidential legal, financial or emotional advice

Diversity and equal opportunities

Friends of the Earth is an equal opportunities employer and we are especially keen to encourage applications from people currently under-represented in the environment movement including: black and minority ethnic people; disabled people; lesbian, gay, bisexual and transgender people; and woman in senior positions. Do contact us as we really do want you to see how you can become part of the Friends of the Earth team.