Assistant Digital Fundraising Manager

Assistant Digital Fundraising Manager
Hours: Full time, 35 p/w
Contract: Fixed Term, 9 months
Salary: Up to GBP 36,000 inc ILW dependent on experience
Location: Moorgate, London

About the role

Are you an experienced digital marketer looking for a new challenge in 2017? Do you want to use your skills and expertise to help transform the lives of hundreds or thousands of people around the world? Then we have the role for you.

The Digital Fundraising team is seeking an experienced digital marketer to join our ambitious team at a time of exciting change, as we launch a new website and email service provider.

In this role you will use your skills and experience to help lead our team and drive digital fundraising at the British Red Cross. You will play a critical role in helping us develop our email marketing strategies for key areas of fundraising and support our transition to a new email service provider, shaping the future of email marketing at the organisation.

Using your extensive knowledge of search, social, display and email marketing you will help develop fundraising strategies and oversee the execution of fundraising campaigns across multiple channels. And when disaster strikes you will be at the forefront of our emergency appeal fundraising, raising millions of pounds for people in crisis when they need it most.

Key responsibilities include:
 

• Using extensive knowledge of email marketing support the completion of our email service provider review. Acting email marketing led for fundraising playing a leading role in the implementation of the new platform and developing email marketing strategies
• Overseeing and supporting the end-to-end management of digital marketing campaigns across full range of digital marketing channels
• Managing and developing excellent working relationships with external suppliers
• Working in business partnering model with departments across fundraising, sharing responsibility for the management of campaign briefing process, prioritising digital marketing activity and allocating resource
• Line management of one Digital Fundraising Officer
• Launching and managing emergency appeals online worth millions of pounds

About the organisation

The British Red Cross helps millions of people in the UK and around the world to prepare for, respond to and recover from emergencies, disasters and conflicts.

Our volunteers and staff help people in crisis to live independently by providing support at home, mobility aids and transport. We also teach first aid skills.

We are part of the global Red Cross and Red Crescent humanitarian network. We refuse to ignore people in crisis.

About the person

With expert knowledge of digital marketing techniques the Assistant Digital Fundraising Manager will play a key role in shaping digital fundraising at the British Red Cross and delivering results across our digital marketing activity.

You will need:
 

• Extensive experience of project managing fundraising/marketing campaigns from concept through to evaluation
•  Excellent knowledge of using digital marketing techniques such as email marketing, search marketing, mobile marketing, display advertising and social media advertising
• Hands on experience of using an email service provider to send and analyse email marketing campaigns
• Ability to plan and manage a variety of projects and activities to tight deadlines with often changing priorities
• Proven ability to analyse and interpret results, using analysis to inform decision-making
• Proactive approach to problem-solving with the confidence to make decisions
• Excellent interpersonal skills, along with the ability to develop strong working relationships with direct reports, external suppliers and internal departments

Closing date for applications is 23:59 on 1st February 2017 .

Interview to be held week commencing 6th February 2017.

We offer a wide range of staff benefits, these include:

• 36 days holiday (including Bank Holidays)
• Up to 6% contributory pension
• Childcare vouchers

The British Red Cross is committed to being an inclusive employer with a diverse workforce. We encourage applications from people from the widest possible diversity of backgrounds, cultures and experiences - including disabled and ethnic minority candidates. This is to contribute to the breadth of experience we need to respond to people in crisis.
 

The British Red Cross, incorporated by Royal Charter 1908, is a charity registered in England and Wales (220949) and Scotland (SC037738).

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Refusing to ignore people in crisis