Regional Fundraising Manager

Background Information

There are currently over 850,000 people living with dementia in the UK, and this is expected to increase to 1.1 million by 2025, and 2 million by 2050.

In response to this Dementia UK provides specialist dementia support for families through our Admiral Nurse service. When things get challenging or difficult for people with dementia and their families, Admiral Nurses work alongside them, giving the one-to-one support, expert guidance and practical solutions people need. The unique dementia expertise and experience an Admiral Nurse brings is a lifeline - it helps everyone in the family to live more positively with dementia in the present, and to face the challenges of tomorrow with more confidence and less fear.

The charity has seen significant income growth over the past four years, (income has more than doubled to £6.5m), and we have ambitious plans to maintain this growth so we can significantly increase income in this area, to grow the number of Admiral Nurses, and the specialist support they provide families facing dementia.

Community Fundraising will play a key part in this transformation, as a key income stream for the charity. The charity is very invested in significantly growing community fundraising and there is a great deal of support for the team (and post holders) to help them continue this expansion.
This new role is a great opportunity for someone to have a real impact and make their mark on this area, leading a team to develop existing relationships and making the most of new opportunities.

Purpose of Role

• Lead on the delivery and development of the Community Fundraising strategy at Dementia UK
• Manage a team of Regional Fundraising Executives

Key responsibilities

• Lead the Regional fundraising team efficiently and effectively
• Work with Head of Community and Events Fundraising to set the Community Fundraising budget
• Deliver the regional fundraising budget
• Increase Community fundraising income through engaging and high quality supporter journeys
• Increase participant numbers by marketing Dementia UK through new and existing channels
• Increase supporter retention across Community Fundraising
• Oversee the strategy for Fundraising Group and Volunteer Ambassador recruitment and training
• Work closely with the Supporter Engagement Fundraising Manager to ensure that processes and procedures are followed across the team, and ensuring that departmental SLAs and KPIs are met and monitored
• Make the most of any other opportunities within the wider Fundraising and Communications team, and Dementia UK as a whole
• Manage the Regional Fundraising team including doing regular 1:1s, supervisions, appraisals and developing members of staff in their roles
• Review supporter journeys for all Community Fundraising participants to ensure that they are to a very high standard of supporter care – leading to engaged supporters, repeat engagement and increased fundraising
• Continually review and update any community fundraising materials as required
• Manage income and expenditure budgets, ensuring accurate forecasting, strong financial management and ownership of income targets and KPIs
• Have a strong working knowledge of Dementia UK’s vision, mission and impact
• Complete any other reasonable duties and responsibilities as requested, commensurate with this role, and to work at all times in compliance with the Fundraising Regulator’s Code of Practice and Dementia UK policy and practice

For further information please see the attached Job Specification and Recruitment Pack.

Please note only applications including a covering letter and CV will be considered.