UNICEF works for a world in which every child has a fair chance in life and it has helped save more children’s lives than any other humanitarian organisation. Impact on this scale requires significant and reliable funding, and UNICEF private sector fundraisers around the world work every day to provide this support.
This post manages, as well as sits, in the Digital Team, which is itself part of Individual Giving, based in Geneva. The team is at the heart of UNICEFs work, and the people recruited into these positions will act in support of national fundraising efforts in nearly 60 markets. Bring your extensive digital experience to us, and be part of the team that takes Private Sector Fundraising to the next level in UNICEF. Do so knowing the life changing impact that your work will have for millions of children across the world.
Purpose of Role
This role will provide strategic and tactical leadership to National Committees and country offices across all areas of digital fundraising and engagement, driving best practice with the ultimate aim of maximizing short and long term income for UNICEF from digital channels and platforms. The incumbent will be responsible for driving the growth and integration of digital fundraising and engagement in UNICEF and will provide vision and leadership for UNICEF in this fast-moving area.
Key business areas will be digital acquisition, retention and value maximization; pledge (monthly donors); one off cash giving; fundraising from individuals in emergencies; legacy marketing, support of global and market led digital campaigning, and through collaboration with corporate partners.
The incumbent will help accelerate the UNICEF network of markets and HQ on the creation of optimized portfolios, including paid digital media, social media, testing, and digital attribution and integration with traditional channels are examples of key areas of focus for this post. UNICEF aims to become an industry leader in the use of digital technologies to both support and drive its fundraising and digital engagement. In addition, the incumbent should have a profound understanding of how to create monetized value throughout the supporter journey and be able to provide guidance on global initiatives for National Committees and country offices.
Summary of key functions/accountabilities:
Manage the digital team
- Lead and manage the digital team in Geneva (currently 6 people) and make sure we reach our overall fundraising goals as well as our digital channel goals.
- Ensure continuous development of the team and their skillset.
Strategy and Planning
- Lead, monitor and continuously develop the global digital strategy for UNICEF’s fundraising and public engagement with supporters and donors.
- Ensure effective planning and strategic adjustments based on monitoring performance and the evolution of key performance indicators.
- Support the assessment, monitoring and evaluation of the performance of digital activities funded by Private Fundraising and Partnerships investment funds, and support markets and units with investment funds applications when digital is a core channel.
Specialists, Consultants and Agency management
- This role will be responsible for the management of a digital specialist’s team, as well as consultants working in different regions around the world.
- It will also involve the management of recruitment of staff and consultants.
- The manager will also manage procurement processes to secure the access to the right digital tools and creative agencies to work either locally or globally.
Direct market support
- In close collaboration with Market Development and Regional Support Centres, provide strategic guidance and technical support to UNICEF National Committees and country offices on digital strategies and optimize digital programs. This includes the development of a set of digital activities to drive the growth of digital income in priority UNICEF fundraising markets.
- Identify suitable programs for investment from Private Fundraising and Partnerships.
- Advise on global investment allocation and support the development of investment applications, as well as the subsequent implementation and monitoring of these programs.
- Coordinate multi-market tests. Support countries to develop their business cases and investment applications. Monitor results and reporting, and test projected new markets fundraising tests centrally.
Driving best in class fundraising
- Lead UNICEF’s work on digital attribution, dash boarding and benchmarking to ensure that the utilization of investment and reporting of results in digital fundraising is accurate and strategic.
- Closely monitor digital performance across markets to identify UNICEF’s greatest opportunities for digital income growth to help guide the use of digital support to UNICEF offices.
- Lead in defining and testing new business opportunities driven by digital.
- Work closely together with other teams in UNICEF, especially the other specialists in Individual Giving, to make sure UNICEFs initiatives are integrated and derive maximum synergies across channels.
- Strategically facilitate the sharing of best practice between digital fundraising and engagement practitioners in UNICEF, via workshops, webinars, and fundraising intranet and on an ad-hoc basis. Create & share global resources with a specific focus on Supporter Engagement, organic and paid digital media, including paid search and display advertising.
Maintain high levels of expertise
- Track the global developments in digital fundraising and engagement across the NGO sector, both inside and outside UNICEF, especially maintaining relationships with key contacts in the digital and fundraising industry.
- Ensure continuous local testing, collate learnings and apply to UNICEF programs to maximise results. Network with industry experts and keep track of competitor activities.
- Develop relationships with external experts and engage as relevant if workload becomes excessive or market specific strategic opportunities arise.
- Oversee the appointment of external consultants and service providers ensuring all due diligence is followed in selecting and managing external providers.
Support for emergency fundraising
- In addition to these duties, the incumbent will also provide support to markets in the event of a significant media-driven emergency.
- Furthermore, the incumbent will remain sensitive to risk in the programs that he/she is supporting, and escalate as necessary.
- Minimum 8 years of digital marketing and fundraising experience, 4 of which at a senior level. Must have had agency experience managing paid digital media campaigns including the use of paid display, retargeting, search engine, mobile and email marketing. Must have led a digital program at either a commercial agency or have been the Director of Digital within a commercial or non-profit organization. Experience in attribution of marketing channels is an asset.
- Thinking digital first is a must, and experience and knowledge of integrated campaigns is an advantage.
- Knowledge of the UN system is an advantage.
- Preference will be given to candidates with international digital fundraising experience and those candidates who have worked on both agency and client side.
- Advanced university degree in Social Sciences, Humanities, Business Administration or related field.
- A first level university degree in combination with qualifying experience may be accepted in lieu of the advanced university degree.
- Fluency in English is required
- Proficiency in another UN language an advantage.
- This is a P4 post on the UN Salary scales. To find out more about what this means, please visit the UN site on Salaries and Post Adjustment.
- UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.