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Director of Marketing & Income Generation
Canine Partners

Job Description

This is an exciting opportunity for an innovative and inspirational Director of Marketing & Income Generation, to lead and develop a passionate team and increase awareness and engagement with a leading UK charity.

Canine Partner’s mission is to transform the lives of adults with physical disabilities through partnership with their specially trained assistance dogs. With around 430 people now living with a fully trained canine partner in the UK, they have ambitious goals to increase their awareness and income to enable them to transform even more lives as they approach their 30th anniversary.

Role: Director of Marketing & Income Generation

Location : Heyshott, West Sussex OR Osgathorpe, Leicestershire

Salary: circa £55,000

Hours: Full Time (37.5 hours per week, Monday to Friday

Benefits: 38 days leave, inclusive of eight bank holidays, increasing to 39 days after five years’ service, Employer matched pension scheme, our client is a dog friendly employer and they have a popular pet dog at work scheme.

Closing Date: 3rd March 2019

1st Interview: 20 March 2019 or 21 March 2019, 2nd Interview: 3 April 2019

The Role

With an annual income of around £3.4 million and a team of 16 people to support, Canine Partners are looking for an exceptional senior leader to develop and drive their marketing and income strategies. Reporting to the CEO, the new Director of Marketing & Income Generation will be a key member of their leadership team, with responsibility for developing both the marketing and communications and fundraising strategies.

They will lead on the development of an integrated approach to marketing and develop a digital strategy to support their key organisational objectives to maximise their profile, awareness and income. Along with leading the development and management of the brand, the role will align their supporter and product propositions to strengthen their position in the market. The Director of Marketing & Income Generation will be responsible for leading and inspiring a motivated and successful fundraising team, to increase long-term financial support. Responsible for income generation across the organisation, they will grow and nurture income from existing streams to increase profitability and sustainability, as well as exploring new opportunities.

This position could be based at either of their rural training centres in Heyshott, West Sussex or Osgathorpe, Leicestershire and will involve regular travel.

About You

As Director of Marketing & Income Generation, you will have a proven track record as a marketing leader, with excellent direct marketing and database management skills. You will have an in-depth knowledge of all aspects of fundraising and a creative, innovative, commercial approach to income generation activities, backed up with a strong understanding of the market. With the ability to motivate, inspire and manage a team in a manner that is positive and supportive of the charity’s vision, mission and values, you will have the ability to provide direction and encourage others to deliver strategy and action plans. Working collaboratively across the charity, you will have excellent interpersonal skills to build strong relationships with the ability to communicate, persuade and influence effectively as well as a proven track record of achieving against stretching targets.

Most importantly you will be passionate about the transformative impact that the assistance dogs provide to their beneficiaries.

Canine Partners is a disability confident committed employer and welcome diversity, promote equality and welcome applications from all sections of the community.

“It’s a lovely team to be a part of. I put 110% into my work because it is not just a job, it’s a passion with an incredible end goal.” Els, Demo Dog Instructor and Coordinator

You may also have experience in Head of Fundraising, Development Manager, Head of Marketing, Marketing Director, Head Of Income Generation, Senior Development and Performance Manager, Senior Corporate Partnerships Manager, Income Generation Director, Director of Marketing and Fundraising, Head of Brand, Senior Marketing Manager, Marketing Manager.