Senior Insight Analyst

Job Purpose

Age UK's vision is a world where everyone can love later life. We know some people can face illness, loneliness or poverty as they grow older. Whatever the situation, Age UK provides support and vital services to help make later life the best it can be. We're passionately committed to helping as many people as possible love later life.

The role is responsible for leading and developing analytical insight to serve the needs of the organisation, in particular that of the AgeCo's financial product portfolio. By scoping evolving marketing requirements and performing fit-for-purpose and reliable analysis, you will deliver actionable insights resulting in better customer engagement, acquisition, retention and income generation. So if you have experience in charity analytics and want to broaden your experience to include financial services this could be the job for you?

Main Responsibilities

* Research and interpret needs of internal clients, translating into deliverable analysis projects
* Use of appropriate software, to robustly explore and perform data manipulation and statistical analysis
* Validate, interpret and present results in a way to help the business achieve its strategies
* Identify potential new audiences using modelling techniques such as CHAID and logistic regression
* To be responsible for the analytics pertaining to customer acquisition, cross / up sell and retention
* Manage external relationship and explore data opportunities with Age UK's digital web activity agency

Experience

* Extensive experience of using statistical software, in particular SPSS to manipulate large databases
* Experience of working within a direct marketing environment within a commercial/financial services industry
* Experience of managing relationships with internal clients to tight deadlines
* Experience in campaign analysis, profiling, segmentation and modelling
* Proficient in application of statistical analysis and data modelling
* Strong numerate/statistical background

Skills & Knowledge

* SPSS or equivalent
* MS Office applications
* FastStats (desirable)
* Tableau (desirable)
* T-SQL (desirable)
* Google Analytics (desirable)

Additional Information

We are an Equal Opportunities employer and positively encourage applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the essential criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.