Senior Digital Marketing Executive

Closed: 08 November 2018
Fundraising Digital Corporate Major Donor

Sorry, this vacancy is now closed and applications can’t be submitted!

  • Salary £27,873
  • Location Cambridge, Cambridgeshire, East of England (On-site)
  • Job Type Permanent
  • Sectors International Development
  • Job Reference :

Key responsibilities

The Senior Digital Marketing Executive is a crucial role in the Supporter Growth team, responsible for digital projects across fundraising. Using technical knowledge and expertise, the role holder will implement and run all stages of digital campaigns from conception to implementation and evaluation. The position will help to develop and work towards a strategy of testing and growing engagement and income through digital. The role holder will work closely with marketing and communication teams to ensure that, whenever necessary, digital campaigns and messages are integrated and consistent with off-line appeals. 

1. Digital marketing activity (70%)

a. Digital fundraising strategy. Leading on digital elements of fundraising, helping to develop and implement CBMs overarching digital fundraising strategy for cultivating existing and acquiring new supporters, from planning and execution, through to evaluation and reporting.

b. Supporter journeys. Testing and refining journeys for supporters using digital channels, including segmenting email audiences, and testing and refining automated email communications for new and existing supporters.

c. Digital advertising. Expanding and improving on existing digital advertising activity including, but not limited to, display and retargeted adverts.

d. Email marketing. Building and running a communications calendar of emails for different segments of supporters, such as high donors, cultivation, information only. This will involve building emails, testing email journeys, and carrying out analysis using CBM’s existing email service provider (Dotmailer). In the next 12 months, it will be necessary to review and decide if this is the best ESP for CBM’s current needs.

e. Search Engine Optimisation and Managing Google Ad Grants service. Ensuring that CBM as a whole and our specific campaigns maximize the opportunities of SEO and our Google AdWords account.

f. Landing pages and website. Working closely with the Communications team to ensure that the CBM website provides a user-friendly experience to donors. Test and develop donation landing pages to maximize online donations.

g. Paid social media. Setting up and running social media fundraising campaigns to grow awareness, contacts and donations.

h. New products and innovation. Proactively identifying and testing creative new opportunities to grow support and awareness from our target audiences online. For example, this could be through testing affiliate marketing/lead generation or utilizing fundraising tools such as Amazon Smile and Just Giving.

i. Online shop. Developing CBM’s existing online virtual gift shop, exploring new opportunities to grow income from this fundraising channel.

j. Agency liaison. Briefing and working alongside both external suppliers and internal teams to help achieve these objectives.

k. Best practice. Adhere to legislation and good practice, specifically concerning Electronic Data Protection (PECR), GRDR and fundraising regulations.

l. Brand implementation. Ensuring digital marketing communications adhere to brand guidelines and where appropriate working with others to ensure they have a distinct Christian content.

2. Planning, reporting, budgets (15%)

a. Campaign analysis. Leading on analysis and reporting for digital campaigns, providing learnings that will enable informed decision making around future activity.

b. Record keeping. Keeping a clear and assessable audit trial and reference system, including purchase orders, securely retaining files of all campaign versions.

c. Budget. Supporting in the development and monitoring of the digital fundraising aspect of the Supporter Growth team’s budget.

3. Communications and networking (15%)

This overarching digital role works closely with the entire fundraising and communications team to maximize on and off-line campaign integration and cross-fertilisation opportunities.

a. Work with fundraising colleagues to maximise opportunities for supporter engagement using digital techniques, for example in areas such as community, legacy, in memoriam, major donor and corporate fundraising.

b. Develop and maintain own knowledge of CBM UK’s work and objectives in order to match donor interests and facilitate timely digital communications.

c. Maintain an awareness and anticipation of charity sector trends relating to digital marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.

d. Be an excellent advocate for CBM, delivering communications in line with the vision and values of the charity.

4. Other

a. Help develop a culture of enthusiasm and success, which reflects the ambitions of CBM. Play an active role across the CBM team, promoting positive working and innovation. Seek to improve working practice at all opportunities. Ensure that the values of the CBM UK brand are understood by external partners and always reflected in communications.

b. In the event of a humanitarian crisis, contribute to developing digital marketing emergency appeals at short notice.

c. Occasional travel throughout the UK and internationally, including out of normal office working hours.

d. Carry out any other duties as required by the Marketing Manager and Director of Fundraising & Communications.

For full details please download a recruitment pack.

The client requests no contact from agencies or media sales.

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