Digital Fund Raising & Donor Acquisition Manager

MAF UK (Mission Aviation Fellowship) is a dynamic Christian charity committed to making a lasting impact worldwide. We are dedicated to serving remote and isolated communities by providing essential aviation and logistical support. As part of our mission, we are seeking a passionate and driven individual to join our team as a Digital Donor Acquisition Manager.

As the Digital Donor Acquisition Manager, your primary responsibility will be to strategise, develop, and oversee digital campaigns aimed at acquiring new donors and maximising our digital fundraising efforts. Your expertise in digital campaign development, especially in paid ads, combined with your exceptional digital copywriting skills, will be crucial in driving donor engagement and supporting our strategic priorities and goals. You will work closely with cross-functional teams, including marketing, communications, and fundraising, to create and execute campaigns that resonate with our supporters, acquire new donors and increase donations.

Key Responsibilities:

• Developing and executing digital campaign strategies, including; overseeing thorough market research and donor analysis to identify target audiences and create data-driven campaigns, as well as leading the copywriting and initial design concepts

• Supporting organisation fundraising campaigns through oversight and support to the matrix team, optimising paid advertising campaigns across various platforms, to attract new donors and supporters . These include - Google Ads, Facebook/social Ads, and other relevant channels

• Increasing our digital copywriting quality

• Developing and monitoring appropriate analytics to generate comprehensive reports on key performance indicators, providing actionable insights for live and future campaigns

• Managing campaign budgets, ensuring cost-effective allocation of resources to achieve fundraising targets

To be successful you will need to:

• Be educated to degree level or hold a professional qualification
• Be able to demonstrate a comprehensive strength in the development and management of digital marketing and donor aquisition campaigns
• Be familiar with SEO marketing and CRM systems and related analytics

Deadline for applications: Friday, 19th April 2024 at 12noon.

If you are passionate about using your digital marketing skills to make a difference in the world and share our commitment to serving others, we want to hear from you! Join us in our mission to bring hope and transformation to communities in need.

Terms and Conditions

• Location: This role is base at the MAF UK Offices in Folkestone, Kent.  We welcome hybrid working in line with our flexible working policy, the needs of the business, the requirements of the role and your location. This will be discussed at interview.
• Working Hours: At least 36 hours per week, with 1 hour for lunch daily unpaid. Hours should be agreed with line manager.
• Annual Leave: Annual leave entitlement of 22 days per year and 8 paid public holidays per year.
• Pension Scheme: Non-contributory (10% of salary).
• Probation: 6 months
• Notice Period: 3 months each.
• Salary: £40,000 per annum