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The post holder will develop and deliver the Tall Ships Youth Trust’s individual donor journey and consequently better co-ordinate, and link, all our current fundraising channels. The role will also develop our digital strategy and improve our cash appeals, fundraising events, and legacy marketing. This is a great opportunity to use your creative skills, across a wide range of fundraising activities, to help shape the future of the Trust.
It is an exciting time as we refresh our brand, and start our growth plan to double the number of young people that we empower, and generate the necessary fundraising income to support this.
The role is based in Portsmouth, but some travel and time away from the office will be necessary.
The Tall Ships Youth Trust is the UK’s largest and oldest sail training charity; our mission is to empower disadvantaged and disabled young people who have been marginalised from society, through the crewing of ocean going sail training vessels. The young people we work with see a transformation in their self-esteem, confidence, independent living skills, teamwork and leadership, as well as learning about life at sea, seamanship and navigation. Over our six decades of operation we have taken over 120,000 people to sea and changed the lives of thousands of young people.
Individual Giving – create, manage and ensure delivery of a ‘donor journey’, and subsequent campaign plan which will include acquisition, donor development, retention, upgrade, conversion and reactivation campaigns, as well as developing loyalty communications and new initiatives. Build donor relationships to increase income to agreed targets and ROI will be a key part of the campaign. Identifying the analysis required to understand campaign trends and supporter behaviour - and reacting to this - will also be key to ongoing success.
Digital – develop and manage our digital fundraising strategy to improve our onsite experience, and to maximise conversion, completion rates and income generation to agreed KPI’s. Ensuring seamless integration with our onsite commercial offering will be key to the strategy.
Legacy - develop, lead and manage the Trust’s legacy marketing strategy. As the Trust celebrates over 60 years of operating, our database contains many long term supporters providing a good opportunity to grow our legacy income. A good working knowledge of the legislation in this area would be a distinct advantage but specialist training can be provided.
Cash Appeals - plan, deliver and execute cash appeals across a variety of channels including mail, email and SMS. Monitor, analyse, evaluate results, and adjust our approach, to deliver continual growth.
Events – to organise, coordinate and develop annual and ad hoc fundraising events both onboard and ashore. Work across teams to deliver relevant events and activities for both fundraising and engagement, looking at measurability and ROI in every instance.
Additional Tasks – keeping up to date with current fundraising best practice and GDPR legislation is paramount. Take a proactive approach to the role, continually looking at how it can better support the success of the Trust. Keeping ahead of our competitors by keeping abreast of fundraising innovations, addressing the requirements of our audience, and meeting their communications needs and preferences. To continuously support and motivate colleagues to enable the charity to grow.
The Donor Journey
Working to KPIs and SOPs
Self-starter and problem solver
High attention to detail
Able to manage numerous tasks simultaneously
Committed to Diversity and Social Justice
How to apply
Send a copy of your CV, with covering letter describing your motivation for the role and the extent to which you meet the Skills and Experience for the role (and any other supporting documents you think will make you stand out).
Closing date for applicants is Friday 10 November with interviews planned for week commencing 13th November.
The client requests no contact from agencies or media sales.