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Individual Giving Product Manager
The Guide Dogs for the Blind Association
  • Salary £43,000 to £45,000 per annum
  • Location RG7, Reading
  • Job Type Permanent
  • Category Fundraising , Legacy
  • Sectors Disability
  • Job Reference :

Job Description

Please note: we reserve the right to close any of our vacancies early.

Vacancy Details

Contract Type: Permanent

Location: Burghfield Common, Reading

Hours: 35 hours per week

Working pattern: 9am to 5pm, Monday to Friday

We cannot provide sponsorship for the role.

We are recruiting for an ambitious and experienced Legacy Product Manager to provide strategic development of the Legacy Marketing, Engagement and Legacy Administration teams at Guide Dogs.

In this role you will be responsible for £48 million of income, recruiting 20,000 new supporters and run largescale TV, digital, direct marketing campaigns supported by a large team and an annual budget of £3.4 million.

This is a key role which will work in collaboration with the Single Gifts team and the wider Individual Giving team to ensure excellent legacy promotion and stewardship amongst existing donors and the wider public.

In your application, you will need to evidence, using specific examples, how your skills and experience meet the criteria laid out in the person specification, within the Job Description below.

Requirements include;

  • Proven experience in Direct Marketing and a demonstrable track record in fundraising and or marketing handling a sizeable budget
  • Ability to successfully manage a team, a strong record of financial management and good analytical skills.
  • Excellent written and oral skills and knowledge of GDPR, Fundraising Regulator Codes, Charities Act, Legacy Administration and HMRC tax and gift aid legislation.

For more information on this role, the requirements and our benefits package, please see the documents attached below.

How to apply: Applications can be made using the online application form on our website or please submit your CV along with a cover letter briefly explaining why you think you are suitable for this role.

Working at Guide Dogs

Working at Guide Dogs is much more than just a job. Through the values that guide our work, we make a real difference, and change lives.

We believe that wellbeing at work is about creating an environment to promote a state of contentment which allows all employees to flourish and achieve their full potential for the benefit of themselves and for Guide Dogs.

As a member of staff, we offer you a wide range of benefits to suit your individual needs. These include; 26 days’ holiday plus bank holidays (rising to 28 days after 3 years' service), flexible benefits package and a defined contribution group personal pension plan.


Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome, and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. We encourage applications from disabled people as they are currently under-represented in the organisation and guarantee an interview to all disabled applicants who meet the essential criteria for the job.


Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.