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Telefundraising Manager
The Guide Dogs for the Blind Association

Job Description

Telefundraising Manager

Role details;

  • Location: Central Office, Burghfield Common, Reading
  • Contract: Permanent
  • Hours: Full time, 35 hours per week.
  • Interviews: To be confirmed.
  • Key requirements: Right to work in the UK.

Role Purposes

We are seeking an ambitious and results driven individual as Telefundraising Manager to provide strategic development, and day to day running of our in-house Telefundraising team.

Working for us

Working at Guide Dogs is more than just a job. Every hour, another person in the UK goes blind. When someone loses their sight, we’re here to make sure they don’t lose their freedom as well. Through the values that guide our work, we make a real difference, and change lives.

We believe in creating an environment where all our employees can flourish and achieve their full potential, benefitting themselves and Guide Dogs.

Key Responsibilities:

  • Managing all telefundraising campaigns – in-house team and external suppliers to maximise results for the telefundraising income stream.
  • Create, manage and ensure delivery of campaign plan which will include acquisition, upgrade, conversion and reactivation campaigns and oversee campaign management.
  • Monitor calls for effectiveness, quality and compliance

Desired skills and competencies:

Job specific skills: confident, motivated, excellent communication and organisation, time management, negotiation and analytical skills. Highly numerate, good understanding of data capture.

Experience: proven track record and experience in results driven direct marketing environment, specifically telemarketing and significant experience in managing budgets

Knowledge: Budget setting, monitoring and re forecasting, good understanding of direct marketing principles. Fundraising Regular Code, telephone knowledge and competent in word, excel and power point.

Qualifications: Educated to degree or diploma level.

For more information, please see below our job description.

We offer:

  • Salary ranging from £33,507 to £35,478 per annum dependent on experience
  • 35 hour working week
  • Defined Contribution Group Personal Pension Plan - Guide Dogs matches employee contributions plus 2% up to a maximum of a 9% employer contribution
  • Life Assurance - A core benefit of 4 times salary
  • Flexible Benefits - An amount equivalent to 3% of salary is given to employees to purchase benefits from a suite of well-being products
  • Discounts and Cash Back Scheme - Access to discounts on goods and retail vouchers and cash back on purchases for supermarkets, clothing, electrical goods, travel, eating out, insurance and much more
  • Employee Assistance Programme - A free-phone confidential helpline to provide unlimited access to advice, information and face-to-face counselling support, where appropriate. 24/7 - 365
  • Occupational sick pay - Enhanced above the statutory minimum
  • Occupational maternity, paternity and adoption pay - Enhanced above the statutory minimum
  • Child Care Vouchers - Enabling NI savings to be made on child care costs
  • Beautiful rural surroundings outside Reading.


Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome, and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. We encourage applications from disabled people as they are currently under-represented in the organisation and guarantee an interview to all disabled applicants who meet the essential criteria for the job.

Safeguarding Statement

Guide Dogs is committed to ensuring that children, young people and vulnerable adults who come into contact with Guide Dogs staff and volunteers are treated with respect, and are free from all forms of abuse or mistreatment. We are also committed to ensuring that all staff and volunteers are aware of their responsibilities, and have the knowledge and skills necessary to promote and maintain the welfare and safety of those with whom they come into contact.