Head of Gifts in Wills

This is a rare opportunity to lead one of the most successful and innovative legacies teams in the UK. 

Unicef ensures more of the world’s children are vaccinated, educated and protected than any other organisation. We have done more to influence laws and policies to help protect children than anyone else. We get things done. And we’re not going to stop until the world is a safe place for all our children.

The Gifts in Wills team recruits and develops supporters who would like to leave a gift in their will or have already included a gift in their will to Unicef UK. Currently, we have over 50,000 such legacy handraisers. Our legacies programme is divided into the following key areas: Legacy administration, Legacy marketing campaign, new supporter welcome programme, stewardship and supporter care and In Memory Giving.

As Head of Gifts in Wills, you will inspire and lead a significant step-change in legacy fundraising at Unicef UK to drive medium to long term income growth. You will work across the organisation to secure support, align resources, activity and targets to support legacy development, and you will assess the suitability of new, innovative approaches for acquiring supporters with best fit for Unicef UK.  You will also contribute to the overall strategy for fundraising.

We are looking for a strong track record in fundraising with significant experience of legacy marketing. You will be proficient in running integrated campaigns using the full range of offline and online channels. An experienced manager, you will have demonstrable evidence of developing and implementing an ambitious strategy and of leading and motivating a team to deliver significant results.