Relationship Manager – Gifts in Wills

Unicef ensures more of the world’s children are vaccinated, educated and protected than any other organisation. We have done more to influence laws and policies to help protect children than anyone else. We get things done. And we’re not going to stop until the world is a safe place for all our children.

The Gifts in Wills fundraising team is responsible for promoting the opportunity of leaving a gift in a will to Unicef to the public, creating engaging supporter journeys for those considering leaving a gift in their will and building relationships with supporters who have committed to doing this. We are seeking a talented relationship marketer to lead the supporter loyalty area of the programme, engaging supporters who have committed to leaving a gift to Unicef in their will to ensure they feel inspired by the impact their gifts will have for children in the future.

As Relationship Manager, you will have the opportunity to take ownership of planning, implementing and managing all elements of the supporter loyalty strategy, supported by the Relationship Management Officer and the Gifts in Wills Assistant. You will be responsible for building strong relationships with supporters through our sophisticated events programme, as well as developing a new area of our strategy, an Advocates programme to enable our most committed supporters to engage with Unicef in a deeper way. You will also be responsible for developing engagement programmes for audiences where we have identified growth opportunities, such as In Memory giving and Community fundraising groups.

It is an exciting time to join the Gifts in Wills team at Unicef, as our strategy is in a period of evolution and development. We are looking for a candidate with a supporter-centric attitude and a passion for relationship fundraising, who is eager for the opportunity to take the lead of a key area of our strategy, acting with autonomy to manage activity bringing vital income to Unicef and creating change for children.