Legacy and In Memory Manager

Legacy and In Memory Manager

The Legacy and In Memory Manager will take ownership of Air Ambulance Charity Kent Surrey Sussex's (KSS's) approach to Legacy and In Memory Giving.

Main Responsibilities:

- Deliver and oversee all day-to-day activity around legacy and in memory fundraising, ensuring campaigns and activity are effectively coordinated and that broader teams are enabled to support delivery
- Own, develop and deliver a range of impactful, innovative and insight-led fundraising campaigns to a range of audiences, and produce accurate and regular campaign evaluations, providing future recommendations
- Drive forward KSS Legacy Fundraising strategy and look to implement an In Memory Giving fundraising strategy to increase income
- Lead on the development and delivery of the In Memory fundraising programme including the creation of a tribute fund programme
- Establish, develop and maximise the potential of tribute funds at KSS and manage the relationships with associated families/supporters.
- Identify new ways to increase the efficiency of campaigns and activity by developing, testing and evaluating new approaches to donor acquisition, retention and engagement.
- Work with colleagues within marketing and other teams to implement new methods, and channels that deliver scalable growth.
- Own the welcome experience for in memory donors and those who have enquired about legacies, and work collaboratively to ensure that ongoing processes for thanking, stewardship and donation processing are effective.
- Implement and continuously review processes and practices to ensure that a high level of supporter service is maintained
- Manage and develop the relationship with all external agencies and providers who are engaged in our lottery and in memory

About you:

- Experience of delivering income growth within Legacy and In Memory giving, whilst delivering excellent service to all supporters
- Experience of using databases to input, update and extract supporter or customer data
- Experience of coordinating activities across different teams
- Knowledge of Gift Aid
- Knowledge of GDPR

About KSS:

We are Air Ambulance Charity Kent Surrey Sussex (KSS), and we fight every day to save lives. We are Team KSS, a close-knit team of dedicated, skilled, sector-leading experts with an incredible level of expertise. We are passionate about what we do which drives us to always deliver our very best.

We’re driven by our purpose of saving lives and ensuring the best possible outcomes for our patients. Last year alone we responded to over 3,000 incidents. We are fearless and tireless in fighting to save every life.

Our charity headquarters and forward operating base are located at Rochester Airport, with our aircraft hangar and maintained at Redhill Aerodrome. When the call comes, we can reach any part of Kent, Surrey or Sussex in under 30 minutes.

Additional Information:

The closing date for this role is the 15th August 2024. However, the role may close prior to this date if a suitable candidate is found.

REF-215 609