Community Fundraising Manager – FTC

Sitting within the Supporter Led Fundraising (SLF) department, the Regional Fundraising Team at Alzheimer’s Research UK (ARUK) is responsible for recruiting, stewarding and motivating individuals, companies and community groups to raise £3m per year. 

The team consists of 12 home based Regional Fundraising Officers (RFO’s). As one of three Community Fundraising Managers (CFM) you will be responsible for the line management of approx. 4-5 members of the team alongside the management of one of our income streams – either Regional Corporate, Community Groups or DIY.

Reporting into the Head of Regional Fundraising, you will work closely with senior stakeholders within ARUK and be required to play a key role in the implementation of the ARUK 10-year strategy and supporting on the development of the fundraising strategy.

You will work closely with the other CFMs and the SLF Managers Group to ensure consistency with supporter stewardship, manage budgets and support in financial planning, review team capacity and identify and manage priorities throughout the year, ensuring efficiency and a first-class supporter experience. Your overall goal will be helping drive our ambitious organisation growth and ultimately helping us find a cure.

Due to the nature of this role, we will require you to attend our Granta Park office, near Cambridge, one day per week, plus travel to meet the team and attend external meetings/events.

This is a 12-month fixed term contract to cover a period of maternity leave.

Main duties and responsibilities of the role:

Line Management

· Line management of the high performing remote Regional Fundraising Officers; inspiring and driving their success to ensure they remain highly motivated in their roles, achieve their targets and play a key part in the performance of the wider team. As well as 1-1’s and personal growth reviews.

· You will monitor, review, and empower direct reports to ensure effective communication across the wider team and with key stakeholders e.g. Volunteering, Corporate Team, Sporting Events Team, Gifts in Wills Team, Supporter Care Team, Supporter Engagement Team and others.

· Alongside the other CFMs you will be responsible for planning and delivering in person team meetings approx. 5 times per year – these are key meetings to bring the team together and share plans and ideas in addition to ensuring that the remote based team are meeting with and hearing from key internal teams.

Income streams

You will be responsible for one of the following:

· DIY Income Stream Ownership - Writing and delivering the strategy for the current income stream and bringing in ambitious growth to £2.5m over the next year.

· Community Groups Income Stream - Writing and delivering the strategy for the income stream and identifying areas of growth

· Regional Corporate Income Stream - Writing and delivering the strategy for the Regional Corporate income stream and identifying areas of growth

 

Monitoring and Reporting

· An immediate responsibility for this role is the implementation of the new CRM database (Salesforce). You will need to dedicate time to understating and supporting the implementation, ensuring that it works for the team and that the team are utilising it according to business process and its implementation allows for maximum benefit to the team and all areas of fundraising

· Manage the team’s income and expenditure budget, including monthly reporting, and supporting with monthly reforecasts, and annual budget and operational plan setting.

· Review supporter numbers and income against DIY targets to track impact, ROI and cost income ratio and report back regularly.

· Ensure the fundraising CRM is being used effectively to facilitate accurate supporter stewardship and financial reporting, data segmentation and analysis.

· Use data insights and trends to support the team in budgeting, forecasting and mitigation plans.

· Lead on the build, development and use of Power BI Reporting across DIY and other income streams.

· Continue to review and be willing to change team processes and contribute to wider organisational process changes where necessary.

Relationship Management

· Build and maintain excellent working relationships with agencies, platform providers and event delivery companies to identify new opportunities and ensure all avenues are being optimised for ARUK.

· Work with the Sporting Events Managers to create a process to identify and steward high-value event participants to add value to their fundraising and ensure we are spotting opportunities beyond their current event.

· Work closely with the Marketing & Engagement Team to brief in marketing requirements, share trends, learnings, and results to optimise future activities.

· Work closely with managers from SLF Departments to support on the strategic direction of ARUK, prioritise work and any conflicts across teams, as well as deliver any tactical projects, new processes and ways of working.

Strategy & Operational Planning

· Work in consultation with the Head of Regional Fundraising to develop the regional fundraising strategy and annual tactical plan for ARUK to continue to build income growth in line with organisational objectives.

· Stay abreast of sector activity and actively participate in sector wide forums.

Stewardship and Supporter experience

· Plan and deliver an excellent communications journey for DIY participants and regional supporters including exploring new technologies and how we can talk to our supporters in the way most effective and relevant to them - whether that be email, phone, face to face, through social channels. Whilst also ensuring it aligns with wider stewardship goals and future cross-sell asks.

· Work with the wider SLF team to share best practice, ‘surprise and delight’ success and re-engagement activity to help drive long-term loyalty.

· Work with Philanthropy and Direct Marketing Teams to build on the Mid Value Donor programme. 

· Work alongside Data and Insights Teams to understand the potential lifetime value of our supporters and ensure opportunities are developed for supporters to hold a long-term fundraising relationship with ARUK.

What we are looking for:

· Line Management experience.

· Great knowledge and passion for building excellent supporter relationships and ensuring supporters feel valued and thanked appropriately.

· Good experience and knowledge of digital marketing strategies with a focus on supporter acquisition.

· Experience in creating supporter journeys.

· Proven track record of meeting or exceeding financial and non-financial targets.

· Good practice and understanding of GDPR and compliance.

· Adept at utilising data strategically for decision-making and achieving organisational goals and using analytics to identify trends and optimise donor engagement.

· Strong financial management and budgeting skills.

· Excellent communication skills, both verbal and written. 

· An ability to manage a busy and varied workload.

· Skilled at building excellent relationships with internal and external stakeholders.

· A positive and contagious enthusiasm to inspire others.

· An approachable team player who is always seeking opportunities for collaboration.

· An interest in data analysis and financial aptitude.

· Flexibility to work unsociable hours and willingness to travel.

Additional Information:

Ways of working: As part of our Remote ways of working you will be home based. You will only need to attend the office for specific requirements of the role and the business needs.

Roles that are classed as part of the Remote ways of working are able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £43,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 12th January 2025, with interviews likely to be held week commencing the 20th January 2025. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.

We were also listed in the prestigious Best Companies lists:

· 18th in the 100 Best Large Companies to Work For in the UK.

· 10th in the 50 Best Companies to Work For in the East of England.

· 2nd in the 30 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge. 

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK