Supporter Engagement Manager (maternity leave cover)

The country’s leading transport charity, Campaign for Better Transport has worked for more than 50 years to improve transport, tackle climate change and create a more inclusive society. We are looking to appoint a highly motivated and experienced Supporter Engagement Manager to join our dedicated income generation team on a 12-month, fixed-term contract.

The Supporter Engagement Manager will lead the acquisition, retention and development of individual donors through our multi-channel campaigns, ensuring growth in our donor base and engagement with our supporters. You will use data insights to optimise fundraising strategies and enhance the supporter experience.

The successful candidate will have a minimum of two years’ experience in direct marketing and individual giving, with strong copywriting, budgeting and project management skills, and proficiency in CRM systems and data analytics. They will have a good working knowledge of GDPR and IoF Codes of Practice.

Key responsibilities include:

• Planning, managing and executing the delivery of the Supporter Engagement Programme, including supporter acquisition, retention and uplift through all on- and offline direct marketing channels
• Leading fundraising initiatives such as seasonal appeals, matched funding and legacy giving
• Maintaining all supporter records on the database

This is flexible working position, with at least two days per week spent in our London office.