Senior Legacy Marketing Manager

Job Type: Full time; Permanent
Location: Godalming, UK (hybrid working pattern 2x days in the office: Team days Tuesdays & Thursdays)
Salary: £45,000 to £48,000 per annum (depending upon skills and experience)

Join our passionate and successful Global Fundraising team and use your strategic and creative expertise to help grow legacy giving across the UK and internationally.

About Us

Compassion in World Farming International is a leading global organisation dedicated to ending factory farming worldwide. We were founded in 1967 by Peter Roberts, a British farmer alarmed by the rise of factory farming. Over the past 50 years, we have made major strides in abolishing inhumane practices such as barren battery cages, veal crates, and sow gestation crates in the UK and Europe.

Our approach involves campaigning, advocacy, and engagement with policymakers at national, intergovernmental, and corporate levels, building a movement of individuals concerned about animal welfare and the health and sustainability of our food. We are driven by a passion for animal welfare and food system change, believing in a future where animals are treated with compassion and respect, and where sustainable farming practices prevail for a healthy planet.

Our international headquarters are in Godalming (UK), with team members in 14 countries on four continents including the US, Italy, France, Poland, the Netherlands, Spain, Czechia, China, and a specialist policy office in Brussels. This role is part of the Global Fundraising Directorate of over 50 staff, consisting of Philanthropy, Individual Giving, Legacies, Digital, CRM and Brand teams, based internationally, primarily in the UK (HQ) and our six other fundraising markets in the USA and Europe.

About the Role

As our Senior Legacy Marketing Manager, you’ll lead the strategic development and delivery of Compassion in World Farming’s legacy marketing programme across the UK and internationally. This is a vital role within our Global Fundraising team, offering the opportunity to help shape a sector leading legacy strategy, that inspires supporters to leave a lasting gift for farm animals and the planet.

As part of this exciting role, you’ll be responsible for all UK legacy marketing communications, from direct mail and digital campaigns to events and supporter engagement, ensuring our messaging is compelling, compassionate, and aligned with our values. Internationally, you’ll help to support the fundraising teams in six key markets (France, Italy, Netherlands, Spain, USA, and Poland) to deliver locally relevant legacy campaigns, providing strategic guidance, content, and training.

About You

To succeed in this role, you’ll need to be a confident and strategic legacy marketing professional, with a proven track record of delivering impactful campaigns that inspire supporters to leave a very special gift. You’ll need to have a deep understanding of legacy fundraising, ideally gained within the charity or NGO sector, and be comfortable working across both UK and international markets.

You’ll need be highly organised, proactive, and detail-oriented, with outstanding copywriting and creative skills. You will know how to craft compelling messages for direct response and be confident managing multi-channel campaigns. You will need to be able to work in a collaborative manner and skilled at engaging supporters with sensitivity and care. You’ll be comfortable managing budgets, suppliers, and data, and have a strong grasp of CRM systems (ideally Salesforce).

Why Should You Apply

This is a rare opportunity to lead a global legacy marketing programme that directly supports a mission to end factory farming. At Compassion in World Farming, you'll be part of a passionate, purpose-driven team that values your voice, supports your growth, and empowers you to make a real difference.

Join our team and make a lasting impact, while being part of a workplace that values and supports you every step of the way:

• Enjoy an enhanced annual leave of 25 days per year, along with bank holidays
• Our comprehensive benefits package includes core offerings like Health Cash Back Plan
• MHFA support – 24/7 GP access and Employee Assistance Programme
• Free onsite parking and office next to mainline station
• Optional savings schemes like the Cycle Benefit scheme
• Embrace a fulfilling career that prioritises your well-being, while also enjoying excellent development opportunities
• Hybrid working model (dependant on role and location)
• A defined contribution pension scheme
• Enhanced discretionary company sick pay
• Premium Subscription to Calm App

How to Apply & Key Dates

If you have the skills and experience to excel in this role, we are keen to hear from you and welcome your support in contributing to our globally impactful cause. Please submit your CV and a cover letter, outlining how you meet the Person Specification detailed in the job. We kindly ask that you do not include a photo in your CV. This supports a fair and unbiased recruitment process, in line with equality legislation and international best practice. Please note that we reserve the right to commence interviews on a rolling programme.

Application Information:

Closing Date: By 5pm 9th October 2025
1st Stage (Teams) Interview: 22nd October 2025
2nd Stage (Face to Face at HQ) Interview, with task: 3rd November 2025

No agencies please.

Looking for some support with your application or want to find out more about working at Compassion? Why not take a look at our Candidate Pack and Careers Page.

In order to comply with legal requirements, as part of our selection procedure we ask all potential employees to prove their eligibility to work in the UK.

Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background.  We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector.  We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other.

REF-223878