Direct Marketing Manager-Acquisition

Direct Marketing Manager-Acquisition at the Disasters Emergency Committee delivers key direct marketing activities during appeals for major disasters. You will work with the Direct Marketing Manager-Retention to deliver a programme of supporter communications to feedback to donors on the impact of their donations and to retain their future support. 

The purpose of the role is to:

• Contribute to and develop DEC direct marketing strategies,
• Implement the direct marketing strategies during each appeal with income maximisation and supporter acquisition as the key focus,
• Manage the capturing and analysis of results to ensure channel optimisation between appeals,
• Lead the benchmarking process of DEC Member Agency fundraising performance.

The role will deliver responsibilities for strategy and planning, fundraising, networking and building relationships.

You must have strong direct marketing experience with a focus on high volume donor acquisition. Demonstrable knowledge of offline marketing techniques in press, outdoor, direct mail and telephone. A proven track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income. Experience of managing complex budgets and proven ability to manage a complex operational plan within very short timeframes and within budget.

Ideally you will have experience of working in the international humanitarian aid sector, have used Salesforce and Salesforce Marketing Cloud and Google analytics.

You must have excellent communication skills both written and spoken, with the ability to write compelling and emotive fundraising copy. Significant technical marketing expertise across a range of direct marketing channels. Excellent numeracy, budget development, planning and project management skills.

An ability to work under extreme pressure during appeals and to very tight deadlines with excellent attention to detail is a key driver for success in this role.

You will join a collaborative team, department and organisation that excels in maximising their fundraising effort in response to disasters and keeps donors and recipients of funds updated and engaged throughout and beyond the journey of an appeal.

Please download the job description for full details of the responsibilities and expectations of the role.