Senior Legacy Marketing Officer

This is an exciting time for Parkinson’s UK, we want to reach as many people as possible so we can improve life for everyone affected by Parkinson’s. We are looking for people to join our network, make genuine connections, and be part of a larger team that works together to support the Parkinson’s community. 

About the role 

In this role, you’ll deliver key areas of the legacy programme including direct mail appeals, advertising and digital marketing. Working with the Legacy Marketing Manager and one other Senior Legacy Marketing officer role you will also work to expand our legacy marketing into new areas targeting growth audiences at this exciting time for legacy fundraising.

What you’ll do:

• Develop creative briefs & deliver the legacy operational plan, working with the Legacy Marketing Manager
• Build strong relationships with our internal Brand, Creative & Content teams in order to generate inspiring legacy content
• Support the Legacy Marketing Manager with implementing the legacy marketing strategy to secure a growing pipeline of legacy pledges 
• Manage external relationships with third party suppliers and external agencies
• Managing the response to legacy enquiries within agreed timescales providing relevant information regarding our legacy programme

What you’ll bring:

• Proven experience and evidence of delivering Legacy Marketing activity from start to finish including initial planning and targeting, providing creative and data briefs, fulfilment generation and results analysis 
• A passion for legacy communications and a desire to identify new opportunities and challenge the status quo 
• Proven experience of successfully scheduling and managing direct mail campaigns for legacies to deliver results against agreed objectives and targets
• Experience of digital legacy fundraising and taking a test and learn approach 
• Strong track record of working with external agencies and suppliers, and monitoring their outputs

This is an exciting time for Parkinson’s UK and we would love you to join us!

Please apply by sending us your CV, together with a detailed supporting statement which will fully demonstrate how you meet all the criteria of the role, as stated in the "What you'll bring" section of the job description.

Interviews for this role will be held online from the 17th April 2025. Second round interviews will take place in person at our London office from the 24th April 2025.

The successful candidate will be required to attend the UK London office, St James Park a minimum of one day per month.

We are operating rolling recruitment for this vacancy and reviewing applications as they are received. We reserve the right to close this vacancy when we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Anyone can get Parkinson’s. It’s vital that the people who work for Parkinson’s UK are representative of our diverse community. We actively encourage people from all sections of the community to apply, regardless of race, ethnicity, gender identity, age, disability, sexual orientation, or religion.