Digital Fundraising Lead

About us:

The Humane League UK (THL UK) is a charity ending the abuse of animals raised for food by influencing the policies of the world's biggest companies, demanding legislation, and empowering others to take action. 

We're a mission-driven, energetic team focused on problem-solving and effective teamwork, and have grown significantly over the last few years. 

Thanks to our effectiveness, The Humane League has been named Top Charity by the independent evaluator Animal Charity Evaluators for every rating period since 2012.

THL UK is an equal-opportunity employer. We are committed to furthering equity and inclusion, and we value diversity. We seek people from a wide range of backgrounds who will bring a fresh perspective to the team, not just because it is the right thing to do, but because it makes us stronger. 

We make employment decisions by matching our organisational needs with the skills and experience of candidates, irrespective of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, neurodiversity, age, or veteran status.

​We are proud to be a Disability Confident Committed Employer, demonstrating our commitment to recruiting, retaining, and supporting disabled people and people with health conditions, based on their skills and talent.

You can read more about how The Humane League UK is working on Diversity, Equity, and Inclusion on our website.

If you have any questions or concerns regarding accessibility, please contact us via our website and we will be happy to discuss, via email or telephone, reasonable adjustments that you may require throughout the process.

The position:

The Humane League UK (THL UK) is seeking a data-focussed and strategic individual, with a strong background in digital fundraising, to help drive long-lasting improvements for millions of farmed animals.

This is an exciting time to join a growing organisation, with ambitious fundraising targets over the coming years as we work toward greater financial self-reliance and stability. 

To achieve those targets we need to accelerate our individual giving and digital fundraising programme. 

You can be part of our Development Team helping to make this happen.

You’ll develop and execute our digital fundraising strategy, utilising data to maximise acquisition, engagement, optimisation and conversion of our supporter base to grow our income. By significantly increasing the number of regular givers, converting a higher percentage of non-givers to donors, and acquiring new supporters who can be converted into future donors, you can make sure that our work continues to have long-lasting impacts - ending cages for egg-laying hens, convincing corporates to commit to improving chicken welfare in their supply chains, challenging the Government over the use of fast-growing breeds of chicken, and working to secure the first legislation to protect farmed fish.

We will be holding a webinar on Wednesday 19th March at 7pm GMT for you to find out more about the role and to ask any questions you may have. The webinar will be hosted by Gavin Chappell-Bates, Head of Development and Holly Spindler, Digital Communications Manager. If you’re interested, please register by following the 'Apply via website' button.

Who you are:

We are looking for someone with demonstrable experience of analysing, assessing and utilising data, making the most of technical solutions and making informed decisions to optimise and enhance fundraising performance. You’ll have good experience working with CRMs and donor data. If you have experience implementing a new CRM solution in an organisation, this will be a big plus. You will have excellent attention to detail and high standards - ensuring clean and good quality data, maintaining consistent data use across the organisation.

You will have a proven track record of delivering digital fundraising strategies and successful digital fundraising campaigns, as well as developing supporter journeys. You will be someone who thrives on collaborating across an organisation to ensure communications and campaigns are as effective as possible, leading to increased acquisition, engagement and conversion.

You are someone who is able to use their initiative to solve problems and overcome challenges. You are self-motivated, able to work autonomously, be proactive and resourceful. You are a good organiser and project manager, able to manage complex tasks and keep projects on track, ensuring good internal communication and collaboration.

We foster an environment of feedback, development and learning at THL UK. You’ll be someone that values receiving feedback, is able to assess your own performance, and has a desire to want to learn, develop and improve as an individual.

We are looking for someone committed to the work we do for animals, who aligns with our values and has a passion and enthusiasm for digital fundraising. Prior experience of digital fundraising is essential.

We will provide relevant learning and development opportunities, tailored to your experience and personal needs, which could include in-house training, external training, and fundraising events and conferences.

Be part of our mission to end the abuse of animals raised for food.

Primary Duties:

• Lead on developing and executing our digital fundraising strategy: working with our Digital Communications Manager to make sure it aligns with and feeds into our wider organisational digital strategy, as well as with the Head of Development to make sure it aligns with our wider fundraising strategy.

• Management of our new CRM: we are in the process of selecting a new CRM solution to support fundraising at THL UK. This role will initially take responsibility for getting this implemented and embedded in the organisation, and then take on the day-to-day management and responsibility of the CRM to make sure we utilise the platform to its full potential and resolve any challenges or issues.

• Coordinating our end of year fundraising appeal: our biggest of the year, working with our Digital Fundraiser to develop engaging content and communications, and with our Major Gifts Fundraiser and Head of Development to secure match funds and major gifts, to ensure we secure valuable income each year (this appeal raised over £100k in 2024). You’ll help set and track the targets and metrics for the campaign, and conduct post-campaign analysis to capture what we learn to inform our future activities.

• With a focus on acquisition, retention, and conversion, work with our Digital Communications Manager to map out and develop donor journeys as part of our wider supporter journeys, using technological solutions to ensure supporters are progressing effectively.

• Regularly assess and analyse supporter and donor data, using these insights to shape our strategy and activities. This includes monitoring engagement levels across various touch points, such as donating, volunteering, taking digital actions, or engaging with our communications, as well as evaluating segmentation and targeting of key audiences. Identify the data needed to inform decision-making and establish mechanisms to capture it effectively.

• Work with the Finance Operations Lead to make sure all supporter and donation data in our CRM is accurate, complete and up-to-date: this includes ensuring that Gift Aid claims are regularly made, donation data is regularly reconciled with our finance system, that we have a holistic picture of our supporters, and we have a regular programme of data cleansing in place.

• Ensure our donation processes are optimised: allowing us to minimise any possible friction on our donation pages and increase the percentage of those going on to make a donation. Ensuring that we have processes in place to capture abandoned baskets and failed payments, and any technical issues which could disrupt our ability to collect payments are monitored and resolved quickly, working with our technical partners or external experts where necessary.

• Oversee the development of any new donation pages or donor data collection forms: whether those are created in-house or by an external consult or agency.

• Make sure THL UK team members are getting what they need from our CRM and technical solutions. Ensuring that they are using systems correctly and consistently, to avoid poor practices which might result in bad data or sub-optimal functionality. Including access and user permissions, notifications and alerts for new donors and donations, training and support, and access to dashboards and reports needed to inform their work.

• Manage any external support required to optimise our CRM and technological solutions: including our CRM partner, payment processing partner and any additional consultants or third parties. Work with them to make sure any technical issues or significant architectural changes are addressed.

• Provide day-to-day support to our Digital Fundraiser: offering advice and guidance,  working with them on campaigns and communications to help us achieve the goals as set out in our digital fundraising strategy, including regular pushes for key income streams such as regular giving.

• Make sure we optimise any available budget to increase acquisition and conversion to help us achieve our strategic goals.

• Keep colleagues up-to-date on our digital fundraising plans and make sure those plans are fed into our organisation-wide planning tools.

• Look for opportunities for technology to enhance fundraising at THL UK, including use of AI.

In addition:

• Attending relevant events and conferences as necessary: whether to increase your learning, engage with peers in the animal protection or fundraising sectors, or to help raise our profile and support our wider fundraising efforts.

• Helping drive understanding of and engagement with fundraising across the organisation, with staff, volunteers and trustees: sharing updates through presentations, workshops, written communications, or other effective formats to keep the wider team informed on fundraising progress. 

• Participating in team meetings including note-taking and facilitation.

• Help us make THL UK an inclusive workplace where employees and supporters are proud to be members of the movement

• Demonstrate commitment to creating a stronger and more effective animal protection movement through inclusion and belonging.Recognising the need for all of us to do better for social justice on a personal and organisational level.

• Attending in-person team workshops several times a year.

• Performing any other duties assigned by the Head of Development.

For full details of the role, including the key competencies we see as the the most important requirements for being successful in this position, please visit our website by following the 'Apply via Website' button.

Hours:

This is a full time position of 37.5 hours per week over Monday to Friday.

From 1st July 2024 we are piloting a four day working week across the whole of the UK organisation. The pilot is planned to run for 12 months, at which point a decision will be made by our Board of Trustees as to whether this will become permanent. Success of the trial relies on the organisation being able to achieve the same or improved level of impact in four working days as five, with staff experiencing either the same or improved levels of wellbeing.

During the four day week pilot, working hours for this position will be reduced to 30 hours per week, to be worked across Monday to Thursday, with no reduction in salary. This will be a temporary change to the contractual terms for the successful candidate. The appointed person must be prepared to increase their working hours to 37.5 hours per week if a return to a five-day working week is decided. In the event that THL UK considers before the end of the trial period that the trial is having an adverse operational impact, we reserve the right to bring the trial to end on one month’s notice.

Good to know:

You will have access to:

• ​A fully remote work environment and team (all equipment is provided)
• A 4 day working week (note: this is a year long pilot until July 2025 when its continuation will be assessed)
• 25 days leave plus Public Holidays (reduced proportionately during four day week trial)
• ​Flexible working hours
• ​A workplace pension
• An annual learning and development budget
• Support for mental and physical wellbeing 
• £25 per month reimbursement towards home working costs

At The Humane League UK, animal welfare is at the forefront of our everyday work and as such, many of our employees are vegan by personal choice. All of our events and workshops offer only plant-based meals. We welcome all mission-aligned candidates to apply, no matter where you are in your journey to end the abuse of animals raised for food.

We are looking to speak to a wide range of candidates with diverse backgrounds - #NonGraduatesWelcome

Our employees all work remotely but still enjoy a supportive, collaborative environment.

For our salaries to be fair, transparent and equitable we want to provide a system that delivers a competitive salary in the market and could eliminate potential biases in compensation (such as the gender pay gap). For more information about the Digital Fundraising Lead salary please the attached document.

All applicants need to be:

1. ​Fluent in written and spoken English.
2. ​Live and have the right to work in the UK (we are unable to consider applications from those without the right to work in the UK).
3. ​Committed to our mission to end the abuse of animals raised for food.

The Process:

All applicants will be contacted within one week of the closing date to let you know if you have been successful in reaching the next stage.

Our full interview process comprises of the following stages:

• A skills test to give us an opportunity to see your skills in action (completed remotely).
• Join an online interview (via video call) so we can learn more about each other.
• Final Interview (via video call as above)

For full details of our recruitment process please see the attached document.