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Individual Giving Manager
The Guide Dogs for the Blind Association

Job Description

Please note: we reserve the right to close any of our vacancies early.

Vacancy Details

Contract type: Permanent

Location: Burghfield, Reading

Hours: 35 hours per week

Working pattern: 9am – 5pm, Monday to Friday

Interview dates: 9th October & 11th October, Burghfield

Salary: £44,365 to £46,973 per annum + Excellent Benefits

We cannot provide sponsorship for the role.

We’re recruiting for a Committed Giving Product Manager to provide strategic development for Guide Dogs’ Committed Giving products, including our Sponsor a Puppy, Lucky Lottery and regular gift programmes.

 In this pivotal role the successful candidate will:

• Manage the acquisition strategy identifying and recruiting target audiences using a blend of online and offline marketing channels to achieve agreed CPA and ROI.

• Manage the retention strategy – evolving and creating customer journeys to minimise attrition and maximise supporter LTV.

In your application, you will need to evidence, using specific examples, how your skills and experience meet the criteria laid out inthe person specification, within the Job Description below. Requirements include;

• Demonstrable experience in Direct Marketing via online and offline channels

• Experience of both acquiring and retaining new donors/customers from a B2C industry eg. charity, retail or membership 

• Good analytical skills 

• Excellent communication and presentation skills

• Proven ability to successfully manage a team

For more information on this role, the requirements and our benefits package, please see the documents attached below. 

How to apply: Applications can be made using the online application form. As part of our safer recruitment policy, we do not accept CVs for job applications.

Working at Guide Dogs

Working at Guide Dogs is much more than just a job. Through the values that guide our work, we make a real difference, and change lives. 

We believe that well-being at work is about creating an environment to promote a state of contentment which allows all employees to flourish and achieve their full potential for the benefit of themselves and for Guide Dogs.

As a member of staff, we offer you a wide range of benefits to suit your individual needs. These include; 26 days’ holiday plus bank holidays (rising to 28 days after 3 years' service), flexible benefits package and a defined contribution group personal pension plan. 


Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome, and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. We encourage applications from disabled people as they are currently under-represented in the organisation and guarantee an invite to interview for all disabled applicants who meet the essential criteria for the job.


Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

The client requests no contact from agencies or media sales.