Brand Implementation Manager

• You will be based onsite in normal circumstances and need to attend for meetings, but can work flexibly from home for much of the project. During the current lockdown, you will need to be able to work from home unless specifically asked to visit site
• Full time

Because of the challenges of coronavirus, Kirkwood Hospice is needed more than ever, as we play a key and crucial role in caring for the most vulnerable in our community. 

More than ever, it is vital that local people understand the range of services we provide, so that those who could benefit reach out, and those who would support us do so. As we fight coronavirus, everyone in the Kirkwood community remains as determined as ever to see the vision of our founders, and of our supporters realised – to ensure everyone whose quality of life might be enhanced by our care receives it and that neither lack of awareness nor lack of available funds is a barrier. 

Our brand and reputation is critical. The summer of 2020 will see Kirkwood begin to launch an exciting evolution of our identity and activate an innovative new marketing campaign aimed at delivering a changed understanding of Kirkwood locally, regionally and nationally. Kirkwood’s new identity will be a call to action, connecting people with Kirkwood’s mission and building a strong community of support. 

We have spent the first part of 2020 developing the next evolution of our identity, creating brand guidelines and an exciting brand activation plan. Now we are looking for an enthusiastic and determined candidate to help us deliver the plan. 

You will be critical to refining and rolling out this plan, delivering a two-year brand activation programme and monitoring and measuring success. 

You will be supported in delivering this programme by a Brand Agency, PR Agency and Kirkwood’s internal Media & Marketing Team. 

You will be an experienced project manager who has worked on brand implementation or projects.