Direct Marketing Manager, Loyalty

Age UK's award-winning Individual Marketing team is currently recruiting for a Direct Marketing Manager to join our Loyalty sub-team. This role is responsible for ensuring our existing supporters are retained and grow over time. This position is offered on a fixed-term contract until 30 October 2024, covering an internal secondment.

As Direct Marketing Manager, you will report to the Loyalty team's Senior Direct Marketing Manager, leading the day-to-day operations of digital retention, SMS retention and In Memory programmes, including the line management of two Direct Marketing Executives.

The fundamentals of this role include delivering successful direct marketing campaigns across a variety of channels, ensuring existing donors are satisfied with the service provided, developing a high-performing team and managing sections of the Loyalty budget.

We're looking for someone with proven experience in direct marketing and budgeting. It's important to us that you are an organised person with exemplary communication skills that takes pride in the output of your work.

This is an exciting time to join, as you'll help maximise the value of our long-term relationships with individual supporters. You'll increase engagement and grow loyalty across the supporter base.

This role offers hybrid working between home and London (EC3N 2LB). We ask that you attend the office every Thursday with the rest of the Individual Marketing team.

Must haves:

• Can demonstrate a solid foundation of experience within the Direct Marketing Discipline.
• Proven successful experience of managing large complex direct marketing budgets and campaigns.
• Proven strategic and financial planning experience.
• Experience of analysing and reporting on the performance of Direct Marketing campaigns.
• Clear communication and interpersonal skills, with the ability to work with people at all levels.
• Ability to work on own initiative as well as part of a team.
• Highly organised and ability to manage competing priorities.
• Excellent project management skills.
• Strong numerical and analytical skills.
• Experience of using databases for reporting.
• Ability to critically assess concepts and copy.
• Proficient in the use of MS Office applications, particularly Excel and Word.

Great to haves:

• Experience of line management and performance management.

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays.
• Excellent pension scheme, life assurance, health cashback plan and EAP.
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free.
• Heka Fitness & Wellbeing Benefit.
• You Did It Awards - recognition awards from £100-250.

Additional Information

This position is offered on a fixed-term contract until 30 October 2024.

This role offers hybrid working, with the Individual Marketing team attending the London office weekly on Thursdays.

Hybrid and remote working require that the candidate meet these additional requirements:

• Internet bandwidth: 40Mbps minimum.
• Internet connectivity: Wired / ADSL / Fibre.
• Stable and safe working environment.

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria under the Disability Confident Scheme. Please note that on occasion, due to high numbers of applications, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.