Digital Marketing Officer

Closed: 03 March 2024
Fundraising Marketing Digital Direct Marketing

Sorry, this vacancy is now closed and applications can’t be submitted!

  • Salary Circa £30,000 per year
  • Location CB21, Cambridge (Hybrid)
  • Job Type Contract, Full-time
  • Sectors Health, Medical
  • Job Reference : DMOFTC/24

The Digital Marketing Officer will be a digital advocate promoting, enabling, and supporting the ambitions of the charity and its departments. The Officer will help drive the continued growth of the charity’s fundraising, engagement, and brand awareness via digital channels, helping to drive charity income. The Officer will work with the Digital Campaigns Manager and colleagues across the team to support in the planning, deployment, and analysis of a variety of digital campaigns and email communications.

The postholder will report directly to the Digital Campaigns Manager and work closely with the rest of the digital team, as well as colleagues in wider departments. The Digital Marketing Officer will provide support across the organisation, helping to plan, consult and advise on the creation of new digital campaigns across our email and social channels, reporting on their progress against target.

This role will have a focus on executing email campaigns using our email marketing platform as well as providing feedback relating to strategy, development and implementation. 

This is a 12-month Fixed Term Contract, or on return of the substantive post holder, to cover a period of maternity leave.

Please note, when applying for the role, this role will be known internally as *Digital Campaigns Officer.

Main duties and responsibilities of the role:

  • Play a key role in the planning, deployment, and analysis of paid-for digital campaigns across the organisation with a wide variety of goals and objectives.
  • Support the design, build and delivery of email communications across the charity, including content for marketing emails, welcome journeys and stewardship emails.
  • Consult across the charity on best-practice use of paid-for digital engagement.
  • Support insight into user behaviours across all ARUK’s digital interfaces, optimising the user experience to ensure best possible outcomes for the charity.
  • Provide input into the requirements for campaign reporting dashboards, ensuring budget holders understand the impact of their investment and how campaigns can be further optimised.
  • Work with external agencies as appropriate when campaigns are outsourced, advising, and learning from these relationships.
  • Oversee other analytics monitoring and reporting as appropriate.
  • Maintain relevant files and documents, including accurate recording of supporter data.
  • Ensure all activities comply with Alzheimer’s Research UK’s communications and branding guidelines.
  • Tracking work in the Campaign Management system and reporting back on capacity level
  • Working with the email and paid social calendars alongside key stakeholders to document campaign activity.
  • Work closely with the Data team alongside project owners to transfer data from our CRM (Salesforce) to our email marketing platform.


What we are looking for:


  • Relevant experience in a previous role.
  • Experience of planning and deploying email marketing and paid-for social media campaigns.
  • User experience expertise and an understanding of user journeys.
  • Experience of insight reporting and key metric tracking.
  • Experience of social media platforms, insight software and campaign management.
  • Excellent organisational skills; the ability to manage a large number of tasks to multiple deadlines.
  • A confident, friendly, proactive and collaborative manner.
  • Working with independence, intelligence, drive and initiative.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £30,000 per annum, plus benefits.

Please download the Vacancy Pack for more information.

The closing date for applications is the 3rd March 2024, with interviews likely to be held week commencing the 11th March 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures.  Should you need any adjustments to the recruitment process, at either the application or interview stage, please contact us via the channels on our website.

How to apply:

Please create an online account using our Online Recruitment System which can be accessed through our Job Vacancies page. You will be able to attach your CV and covering letter to your application and track the status of your application.

About Alzheimer’s Research UK:

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:

• 48th in the 100 Best Large Companies to Work For in the UK.

• 19th in the 100 Best Companies to Work For in the East of England.

• 3rd in the 50 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge. 

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

The client requests no contact from agencies or media sales.