Individual Giving Manager

Closed: 13 July 2022
Fundraising Direct Marketing Individual Giving

Sorry, this vacancy is now closed and applications can’t be submitted!

  • Salary £32,000 - £35,000 per year
  • Location New Malden, Greater London (Hybrid)
  • Job Type Permanent, Full-time
  • Sectors Human Rights
  • Job Reference :

Connect: North Korea was established in the UK in 2018 to address the complex challenges North Koreans face in building new lives once they’ve escaped the oppressive North Korean regime and reached safety in a free country. We do this by providing highly tailored, holistic support programmes.

We are a UK-based organisation with a global aim: Enabling every person who escaped the oppression of North Korea, to heal, grow, and live the life they choose.

Connect: North Korea has been almost entirely dependent on grants from trusts and foundations to achieve our aims to date. Following a feasibility study, we have identified public fundraising as a significant channel for growth. We have developed our first public fundraising strategy, which is focused in its first year on individual giving. We’re now looking for an individual giving specialist to set up, develop, test, and extract learnings from an individual giving programme. There is scope to expand into other areas of public fundraising at a later time, but the focus initially is exclusively on individual giving.

Position: Individual Giving Manager

Based at: This is a hybrid role. We will be as flexible as possible to accommodate the right candidate, including the possibility of a fully remote role. Our office is in southwest London (KT3).

Contract: Permanent. Full-time (35 hours per week). Flexible hours/days/job-share possible.

Salary: £32,000 - £35,000 + 3% pension.

Benefits: 28 days holidays plus all public holidays on top. We also offer 2 additional days: 1 recharge day where the whole charity closes and 1 day in the week of a staff member’s birthday.

Overall aim and objectives of the post

We are seeking to implement our first individual giving strategy. This will help Connect: North Korea grow from a small community start-up into an efficient, self-sustaining international organisation by consistently growing our unrestricted income year on year.

The post holder will develop, set up, and implement a pilot individual giving programme.

A key focus in the first year will be defining test audiences for giving (based on a combination of research, hypotheses, and live testing), combined with testing propositions and media to establish key learnings and key performance indicators. These will be used inform the shape and scope of the programme in year two, and provide key performance indicator benchmarks to inform our budgeting.

There is no financial target in the first year. Success in year 1 will be evaluated based on:

  • delivery of a programme of individual giving 'test and learn' pilot year activities;
  • identifying key learnings to use as a basis for year 2 audiences and activities; and
  • developing a recommended plan for year 2 

If you are a fundraising professional with experience of handling sensitive issues, this is an excellent opportunity to take on a highly rewarding role supporting our work. Part of a small, ambitious, friendly, and supportive team working in a flat structure, your role will be responsible for expanding income streams from individual giving and potentially in other areas of public fundraising after year one.

Job Description

The successful candidate will:

  • Be responsible for implementing our first individual giving strategy, including setting up and developing and running donor attraction campaigns, a donor development and retention programme, evaluating activity, and making ongoing recommendations on developing the programme, based on key performance indicators.
  • Be responsible for designing the programme plan, budgets, income forecasts, and targets for year 2 of the programme based on learnings from year 1, along with any recommendations as to how to develop infrastructure and the team to support sustainable, unrestricted income growth.
  • Oversee production of campaigns, write copy and keep campaigns to schedule
  • Oversee regular research into donors’ motivations, interests and profiles, to improve insight and targeting
  • Manage ongoing relationships with external agencies and consultants
  • Ensure that donors have a positive experience of supporting our work and receive excellent supporter care and stewardship.
  • Ensure our supporter database is used efficiently and effectively to manage contacts and analyse results.
  • Oversee the development of our policies and procedures related to public fundraising and ensure they adhere to relevant legislation.
  • Be the main point of contact for individual donors. Ensure that donors have a positive experience of supporting our work and receive excellent supporter care and stewardship, making effective use of our CRM database.
  • Carry out any other tasks as required by the CEO and Director-Designate. This role may expand to include other elements of public fundraising (potentially including expanding our reach).

Essential skills and experience

  • Ideally, a minimum of three years’ experience working in an individual giving and/or public fundraising role, with a proven track record of successfully delivering individual giving digital marketing and/or fundraising campaigns. This includes planning, budgeting, setup, delivery, reporting, analysis, and evaluation.
  • Excellent understanding of the legal and ethical framework surrounding charity fundraising and data protection.
  • Experience of using, and managing, supporter relationship data and databases, maintaining data hygiene – with a strong understanding of how to use data to deliver excellent supporter experiences and results.

Desirable skills and experience

  • Experience of analysing and interpreting data to inform donor engagement strategies.
  • Knowledge of the refugee support sector.
  • Have experience of writing and editing high-quality copy.
  • Korean-speaker.

Personal attributes

You must...

  • Be friendly with a positive attitude, with empathy for others (including supporters, colleagues, our clients and stakeholders, funders, and partners)
  • Enjoy working as part of a team – including remotely, using phone, video calls, and online collaboration tools with colleagues when you and/or they are working in locations other than our main office
  • Be happy to speak to supporters on the phone, as well as communicate with them by email, and post – as appropriate.
  • Have strong communication skills –
    • able to put your thoughts forward clearly and persuasively, supporting them with evidence and/or well-reasoned rationale
    • able to work positively with colleagues to reach agreement, solve problems and overcome challenges
    • keep colleagues informed; ensuring they are aware of their responsibilities, and deadlines necessary to achieve the aims and objectives of the role
  • Have excellent attention to detail and accuracy
  • Be highly organised, able to push projects forward, act on own initiative, ensure deadlines are met and plans are actioned to achieve strategic objectives
  • Demonstrate values and behaviours aligned with Connect North Korea’s mission, vision and values.

We are particularly keen to hear from you if you also...

  • Have a proven ability to spot, tell and write a story.
  • Are creative and confident in putting forward and discussing new ideas
  • Have the capacity to work collaboratively and constructively in a small team with an entrepreneurial feel
  • Are keen to build and develop our public fundraising activities and the role as suits the needs of the organisation (our focus is to grow sustainable, unrestricted income).

We welcome and encourage applicants from all backgrounds and do not discriminate on the basis of age, disability (physical or learning), LGBTQI+ or relationship status, pregnancy and maternity, race, religion and belief, gender or social class.

If you do not match all of the desirable criteria for this role, please don’t let that put you off applying, because we will provide training and support for the right candidate, to enable you to develop your skills.

The client requests no contact from agencies or media sales.