Head of Marketing & Supporter Engagement

Head of Marketing & Supporter Engagement

Overcoming isolation:
Our modern culture has never been more connected, but it is a disturbing fact that many people in the developing world continue to be isolated from the physical help and spiritual care they so desperately need.  For remote communities impoverished by formidable physical barriers, the service MAF provides with our fleet of over 135 light aircraft is invaluable.  We enable patients, relief workers, produce, medical supplies and Christian workers to be safely transported over mountains, forests, rivers, deserts and impassable roads, bringing transformational help and hope to places where flying is not a luxury – it is a lifeline.

With the needs of isolated people being greater than ever, we want to grow our prayer support, income and international staff in order to meet the increasing demand for our services worldwide.

As a result, we are seeking a Head of Marketing and Supporter Engagement to oversee the Marketing and Supporter Engagement teams.  Leading the development and implementation of an innovative Marketing and Donor Acquisition Strategy to raise the profile of MAF within Churches, Christian and other relevant supporter target markets and other areas such as events within the United Kingdom.

This role sits on the Senior Leadership Team, reporting to the Head of Innovation and Development with a specific focus on increasing our digital profile and achieving generational growth in terms of supporters and donors.

There is an occupational requirement for the job holder of this position to be a committed Christian.

Responsibilities

This is a strategic time to join MAF UK as we commence implementing our new strategic plan.  We have an experienced and determined team intent on lifting more isolated people from poverty.  We are seeking transformational growth in income.

This is a strategic time to join MAF UK.We have an experienced and creative team, determined on achieving transformational growth across the organisation,  allowing us to support more isolated people in need.

The successful candidate will contribute to our new 5 year strategy, harness and grow the expertise of the existing team and explore fresh and innovative approaches to our products and campaigns.

You will be responsible for:

• Marketing, Engagement and Acquisition
  • Line managing the leaders of the Marketing and Acquisition, MAF in the Community, and MAF Scotland teams and jointly supervise the digital matrix team with the Head of Communications.
  • Supporting the development and overseeing the delivery of key implementation plans.
• Innovation
  • Working in collaboration with the Head of Development and Innovation, leading the development and delivery of new products and innovative approaches to supporter engagement. 
  • Maximising the potential of existing products and resources.
  • Delivering pilot projects to test and evaluate products and resources.
• Partnership
  • Working closely with other departments to ensure delivery of a fast moving, joined-up approach to delivering successful, agile, and relevant campaigns and resources.
  • To lead and develop matrix working across areas of responsibility so that strategic objectives are implemented and delivered. Work with your line manager to encompass and promote innovative ways of working and opportunities across the teams’ activities.
• Leadership
  • Leading, managing, and coaching direct reports from the Marketing and Acquisition, MAF in the Community and MAF Scotland teams to ensure they are supported, engaged, and delivering against agreed strategies and targets

Qualifications, Skills & Experience

This role requires an inspiring, ambitious and innovative individual who has the skills and experience to build and deliver marketing strategies that positively impact awareness and growth. Someone who can work with others to translate vision into strategic priorities followed by successful implementation.

A proven leader, you will possess strong relational and communication skills and have a proven track record of successfully leading teams to build organisational profile, acquire new supporters and increase income.

It is desirable for you to have previous experience working for a Christian or charity organisation, project management know how, a background in digital platforms and other trends,  be an Associate/Member of the Institute of Fundraising or other relevant body.

There is an occupational requirement for the job holder of this position to be a committed Christian.

Terms of Appointment

• Salary Range £52,000 -£56,000 per annum commensurate with experience
• Non-contributory pension scheme for staff of 10% of salary on joining.
• Paid annual leave entitlement of 33 days which includes public holidays and days between Christmas and New Year when the office is closed.
• Applicants must be UK citizens or hold a valid work permit for the UK

Selection Process

• Closing date: Wednesday, 8th June 2022
• Interviews will be held week commencing 27th June 2022.
• The interview process will include several assessments, details available on request.
• The appointment will be made subject to satisfactory references and health clearance.

Thank you for your interest in the work of MAF UK.

Please do not hesitate to get in touch with the HR Team using the above email address should you have any questions regarding this appointment process.