Marketing Strategist -Existing Audiences

Closed: 30 April 2021
Fundraising Marketing Individual Giving

Sorry, this vacancy is now closed and applications can’t be submitted!

  • Salary £37,968 - £42,562 per year
  • Location CV21, Rugby (On-site)
  • Job Type Permanent, Full-time
  • Sectors International Development
  • Job Reference :

About the role

We are looking for a Marketing Strategist to join our Marketing and External Engagement team to focus on increasing engagement and income from our individual giving supporter base.

You will be responsible for developing deep audience and channel insights to propose and drive marketing and communications strategies that deliver to Practical Action’s wider mission and specific objectives for your audiences.

You will take the lead on understanding what drives and motivates our existing audiences, why they engage with us, their capacity to support and their marketing preferences.

Increasingly our marketing is a digital and analogue blend, so you will be planning activity that includes mail, email, website content and social media. You will plan expenditure, monitor progress and enact course corrections based on results.

You will work with our Brand and Content team to develop messaging and creative approaches and our Campaigns team who will plan and execute campaigns.

About you

The successful candidate will be educated to degree level with a qualification in or considerable experience of marketing, market research or related discipline.

You will have extensive marketing experience, ideally gained in multi-disciplinary settings and experience of marketing planning, as well as significant current experience of digital marketing planning and execution across major public-facing campaigns. Recent experience of charity marketing and fundraising is preferred.

You will have strong analytical, conceptual and problem solving skills with the ability to clearly and simply communicate insights to a diverse set of stakeholders. You must have a strong marketing planning experience coupled with digital and social media skills.

The successful candidate will be highly numerate, able to assimilate and make sense of complex data and research, with a proven understanding of the skills and methods needed for planning and measuring engagement with target audiences.

Why join us?

You will join a high performing team of marketing professionals, all committed to making the world work better for everyone. You will experience and contribute to a friendly and supportive culture, where we value work life balance and flexible working.

Our brand new open plan offices are located in the centre of Rugby and near to Rugby train station but we also offer free parking.

In addition, we offer the following benefits:

  • Full time roles are contracted at 35 hours per week.
  • Most staff in the UK are currently working from home due to coronavirus and we expect to it be this way for some time. It is however our practice normally that we operate an agile flexible working policy, where flexible working hours are enabled as well as remote working (between 2-3 days per week depending on the role).
  • 26 days holiday rising with continuous service, in addition to public
  • Pension scheme – employer contributes 10.5% of salary and the employee contributes 5%.
  • Enhanced family friendly policies, including maternity, adoption, paternity and shared parental
  • Life assurance (3 x annual salary).
  • Bike to Work

About us

We are an international development organisation putting ingenious ideas to work so people in poverty can change their world.

We help people find solutions to some of the world’s toughest problems. Challenges made worse by catastrophic climate change and persistent gender inequality. We work with communities to develop ingenious, lasting and locally owned solutions for agriculture, water and waste management, climate resilience and clean energy. And we share what works with others, so answers that start small can grow big.

We’re a global change-making group. The group consists of a UK registered charity with community projects in Africa, Asia and Latin America, an independent development publishing company and a technical consulting service. We combine these specialisms to multiply our impact and help shape a world that works better for everyone.

Additional information

Please note that should we recruit a suitable candidate before the closing date, we will close applications earlier than the specified date.

We treat all applications for employment on their merits and do not take into consideration any factors that are not relevant to the job such as disability, race, age, religion, gender, gender reassignment or sexual orientation.

Practical Action is committed to safeguarding and protecting children and vulnerable adults and as such candidates will be subject to pre-employment checks including criminal checks and terrorist financing.

The successful applicant must have the pre-existing right to both live and work in the UK.

How to apply

If you want to work for a charity with significant people ambitions, then we would like to hear from you. To apply go to Practical Action to view the full recruitment pack.

Closing date for applications: Friday 30th April

The client requests no contact from agencies or media sales.