Marketing Campaign Manager - Individual Giving

Marketing Campaign Manager - Individual Giving

You will join us as an Individual Giving Campaign Manager responsible for individual giving acquisition campaigns and initial supporter journeys, delivering a great supporter experience and growing net income for RNIB.

Marketing Campaign Manager - Individual Giving Responsibilities:

- Responsible for day to day management and optimisation of supporter recruitment and welcome campaigns through multiple channels including DRTV, telemarketing, face to face, and digital.
- Co-ordinate campaign briefing, delivery and evaluation. Ensure all activity is carried out on time, within budgets, and to agreed standard, working with face to face and telemarketing agencies, as well as creative agencies, media agencies, printers and fulfilment houses. This includes: Producing clear campaign briefs. Co-ordinating the review of creative concepts, copy and artwork, and face to face / telephone scripts. Train face to face fundraisers at campaign launch and as required during the campaign. Regular reviews with face to face and telemarketing agencies to ensure delivery against KPI’s. Co-ordinate post-campaign review and learning process.
- Assist with creative ideas and write copy where required.
- Monitor campaign budgets and update on variances versus agreed objectives. Input to monthly income and expenditure forecasting.

Marketing Campaign Manager - Individual Giving Requirements:

- Knowledge and experience of key marketing principles and techniques.
- Experience of working with a variety of suppliers (e.g. creative direct marketing agencies, face to face or telemarketing agencies) to deliver acquisition campaigns.
- Experience of direct marketing to individuals, with experience in one or more of: face to face, telemarketing, Direct Response TV (DRTV).
- Experience of monitoring results and income and expenditure performance versus budget.
- Ability to work effectively as part of a target-driven team.

About RNIB Royal National Institute of Blind People:

We’re the Royal National Institute of Blind People (RNIB) and we’re here for everyone affected by sight loss. Working for us means working for one of the UK’s biggest charities, supporting almost two million people living with sight loss in the UK.

RNIB is committed to being led by our customers (blind and partially sighted people), and one of the ways we do this is through active involvement and engagement in many of our work activities, including the recruitment of new members of staff.

RNIB is committed to being led by our customers (blind and partially sighted people), and one of the ways we do this is through active involvement and engagement in many of our work activities, including the recruitment of new members of staff.

Location: Judd Street, London, WC1H 9NE

Job type: Full Time, Permanent, 36 hours per week

Salary: £28,463 to £30,949 per annum (including London Weighting)

Closing Date: Sunday 1st March 2020

You may have experience of the following: Campaign Manager, Marketing Manager, Individual Giving Manager, Individual Giving, Direct Marketing Manager, Digital Marketing Manager, Charity, Third Sector, NFP, Not for Profit etc.

Ref: 91531